Witchery's White Shirt Campaign Puts Ovarian Cancer on Lockdown


The ‘disease that whispers’, today creates noise. Witchery launches their White Shirt Day campaign, partnering with the Ovarian Cancer Research Foundation (OCRF) to raise awareness for a disease claiming an Australian woman’s life every 8 hours.  

Raising over 12 million dollars since they first campaigned in 2008, Witchery is one of the only leading Australian fashion brands dedicating all gross proceeds of a collection to a charitable cause. 

Fashion has the ability to spread messages far and wide and with ambassadors such as Anna Heinrich, The Hon Julie Bishop and Keep it Cleaner girls Steph Smith and Laura Henshaw, the message is sure to be heard. 

Throughout history we see fashion bringing people together and used as a tool to make a stand. We have seen the Hollywood red carpet turn black for the #metoo and #timesup movement, models in pink pussy hats in solidarity with woman’s rights, the public in radiant rainbow in support of the LGBTQI community and the list goes on. 

Today, and for the next 27 days, we will see everyone in white. 

Leane Flynn- Ovarian Cancer Patient (Photo credit- Witchery)

Leane Flynn- Ovarian Cancer Patient (Photo credit- Witchery)

8 ambassadors, 8 different shirts, but one very special lady who is campaigning for her life. Leane Flynn is an ovarian cancer patient “who wears a white shirt to end ovarian cancer, to support all the women like me [her] who have fought or are fighting the disease”.  

To make a statement that is bigger than fashion, go online (link here) or head in store to buy an exclusively designed shirt before May 8 (White Shirt Day). Not only are you raising awareness and fighting for a crucial non-invasive early detection test, you can look stylish doing it. 


Written by Katelin Rice



Katelin RiceComment